Dolce & Gabbana
Frame 042Sicilian black tie, turned around in thirty-six hours.
Chapter 01 — Proof
48h
Brief to ten frames.
Chapter 02 — Trust
Any house, his face
Same jawline, same eyes, same stubble — one face across every campaign, whether it is frame one or frame three hundred. Finding the right model used to take most brands three weeks. This one is already cast.
300+
Frames delivered
12
House aesthetics mastered
48h
From brief to frames
0
Reshoots. Ever.
Dolce & Gabbana · Versace · Prada · Calvin Klein · Tom Ford · Burberry · Gucci · Armani · Valentino · Zegna ·
Dolce & Gabbana · Versace · Prada · Calvin Klein · Tom Ford · Burberry · Gucci · Armani · Valentino · Zegna ·
Dolce & Gabbana · Versace · Prada · Calvin Klein · Tom Ford · Burberry · Gucci · Armani · Valentino · Zegna ·
Same face, any house
Six houses, one face
Same person. Six brand languages. Jawline, eyes, stubble — all locked. Tap a dot or use the arrows to flip through.
House 01Dolce & Gabbana
01 / 06
Brand names are style-language references. All frames are AI-generated.
Chapter 03 — Campaigns
The house
arrives
Six house languages, one face. Hover a row to see the frame.
Six houses — hover to preview
Dolce & Gabbana
Sicilian black tie, turned around in thirty-six hours.
Prada
Venice, SS26 — seven frames from a single brief.
Burberry
Regent Street rain, delivered the same week.
Calvin Klein
Monochrome minimalism, and no frame had to be redone.
Gucci
Roman revival — same jawline, new house.
Armani
Milano editorial, on a forty-eight-hour turnaround.
Six houses — one face
Prada
Frame 124Venice, SS26 — seven frames from a single brief.
Burberry
Frame 167Regent Street rain, delivered the same week.
Calvin Klein
Frame 208Monochrome minimalism, and no frame had to be redone.
Gucci
Frame 249Roman revival — same jawline, new house.
Armani
Frame 291Milano editorial, on a forty-eight-hour turnaround.
Chapter 04 — Case study · Prada · Venice · MMXXVI
Serpente
Verde
A seven-frame Prada narrative and a forty-two-second film, built around Alex and an emerald falcon that shouldn’t be in Venice. Brief to finished edit in ninety-six hours.
What this unlocks
Seven frames, one face, ninety-six hours. Your brief in, your edit out, nothing rebooked, nothing reshot.
Read the full case study →Want this for your next drop?
Send the brief. Three sample frames back in twenty-four hours, before any money changes hands.
Chapter 05 — Selected work
Portfolio
Three hundred frames across twelve house aesthetics, and the same face looks out of all of them
Portrait study
Editorial · 2026
Intensity
Close-up · B&W
Left profile
Studio · 2026
Right profile
Studio · 2026
Full length
Campaign · 2026
Candid
Street · 2026
Black
High contrast
Form
Study · 2026
Cool
Eyewear · 2026
Chapter 05 — The answer
The question you’re
about to ask
Aerie pledged no AI-generated bodies, no AI-generated people. Ever. Levi’s got blowback for treating AI as a diversity fig leaf. Fair on both counts. Alex is the opposite of both — a single character licensed to one brand at a time. Every frame is credited as AI-generated, never sold as a substitute for a real person. Transparency is the pitch.
01
One brand at a time.
The Brand Partner tier locks category exclusivity. The Exclusive tier retires him from the roster permanently. No shared face across competitors.
02
Disclosed in every frame.
Every asset delivered and every frame on this site carries an AI-generated caption. The brand wears the disclosure openly rather than passing him off.
03
Not a replacement.
Alex is a character, not a stand-in for a real person. Pair him with real models when a campaign needs both. The pitch is brand-owned storytelling.
How it works
Four steps, four days, one face
- Step 01
Send the brief.
Describe the campaign in a paragraph — brand, wardrobe, environment, deadline. If you have a mood board, attach it. If you don't, tell us which houses the aesthetic lives between.
- Step 02
Three sample frames back in twenty-four hours.
We return three sample frames built against your brief. You approve the direction, adjust the wardrobe, or say something's off. Nothing charged yet.
- Step 03
Approve the direction.
Once the samples look like your brand, we lock the palette and the wardrobe and move to full production. You pick ten frames or a season-long plan.
- Step 04
Full delivery in forty-eight hours.
Campaign-ready frames in the ratios you need, full commercial rights, delivered with an AI-generated disclosure caption already composed.
Three sample frames back in twenty-four hours. No payment until you approve direction.
Before you look at the tiers
A mid-tier shoot, or Alex
Dimension
Traditional shoot
Alex Del Rey
Cost, mid-tier campaign
Traditional$14,000 – $22,000
Alex$3,500
Cost, single-day with a name photographer + model
Traditional$25,000 – $100,000
Alex$3,500
Model day rate
Traditional$800 – $3,000 / day
AlexIncluded
Time from brief to finished frames
Traditional2 – 4 weeks casting, then shoot
Alex48 hours
Consistency across frames
TraditionalReshoots if anything drifts
AlexDNA-locked — same face every frame
Reshoot cost
TraditionalAnother day rate + crew
AlexZero — edit or regenerate
Commercial rights
TraditionalNegotiated per use, often limited
AlexFull transfer on delivery
Cost ranges: Squareshot 2025 clothing-brand budget guide; BlendNow, FASHN, Dojo Business production surveys.
Chapter 06 — Rates
Three ways
to book
A single campaign, a season-long brand partner, or a character you own outright. Move up whenever. Once a brand buys him, he retires from the roster for good.
Campaign
$3,500
One-timeA single campaign, ten campaign-ready frames, turned around in forty-eight hours from brief — for brands that want to see him in your brand before going further.
- 10 campaign-ready frames
- Any wardrobe, any environment, any city
- 48-hour delivery from brief
- Three sample frames before you pay
- Full commercial rights — yours to run anywhere
Brand Partner
$7,500
/monthHe becomes the face of your brand for a season or more — unlimited frames, priority twenty-four-hour turnaround, and category exclusivity so no competitor can book him while you are running.
- Unlimited frames per month
- 24-hour priority turnaround
- Category exclusivity — no competitor gets him
- Video-ready source frames for commercials
- Direct line to the creative team
- Pause or cancel any month
Exclusive
$25,000
ForeverBuy the character outright. He retires from the roster. The DNA documentation transfers to you, no other brand ever wears this face again — sold once, never listed again.
- Character permanently retired from the roster
- Full DNA documentation + source files transferred
- Unlimited usage in perpetuity
- Modify wardrobe, age, environment, campaign — never the face
- Sold once. Never listed again.
The questions that come up
Frequently asked
It is if you hide it. Every frame we deliver is captioned as AI-generated, and the footer disclosure runs site-wide. Aerie's no-AI pledge and the Levi's Lalaland backlash both hit brands that framed AI as a stand-in for real people or a diversity shortcut. Alex is explicitly the opposite — a licensed character, disclosed openly, paired with real models when the campaign needs both.
Alex's face is DNA-locked against a master reference: steel-grey eyes, cleft chin, 1-2 day stubble, hair falling left across the forehead. Every frame is generated from that reference and QC'd against it before delivery. Three hundred frames in, the jawline has not drifted. Reshoots are zero because the face is not a casting variable.
On the Brand Partner tier, we contractually lock your category so no competitor can book Alex while your retainer is active. If you're a menswear brand, other menswear brands are declined. The Exclusive tier removes the question permanently — the character retires from the roster the day you sign.
Full commercial rights on everything delivered, transferred to you on delivery. You run the images on paid social, billboards, e-commerce, print — any channel, any geography, for the life of the license. The Exclusive tier transfers perpetual rights plus the DNA documentation itself.
The Campaign tier includes three sample frames up front and unlimited tweaks on the ten finals until you sign off. Brand Partner retainers include unlimited revisions by design — it's one of the reasons brands move from Campaign to Brand Partner after the first shoot.
You don't pay. The sample pass is there to prove direction before money moves. If the tone is off, we iterate on the samples until they fit — or we part ways with no invoice. Most briefs land within one sample round.
Yes. Brand Partner and Exclusive tiers include video-ready source frames for commercials. The Prada case study on this site is a seven-frame narrative plus a 42-second film, all delivered in ninety-six hours.
Those are AI-model generation utilities — subscription libraries where you generate new models per shoot. Alex is one named character, licensed to one brand per category, built to carry brand storytelling across seasons the way a fragrance house builds around a single face. Portfolio, not a library.